After months of work Step 7 Consulting is excited to launch the new e-commerce Web site for OrtliebUSA.com. This Web site has been in development for months and involved the migration from an old e-commerce system to a new one powered by WordPress and WooCommerce.
After months of collaborative work, Step 7 Consulting is excited to announce the launch of the new e-commerce site for OrtliebUSA.com. The project involved a full migration from an aging online store to a modern, scalable platform built on WordPress and WooCommerce — designed to support Ortlieb’s growing B2B and B2C customer base.
A Growing Business Needing a More Connected System
Ortlieb’s online operation includes thousands of SKUs, multiple pricing structures, dealer-specific access, and integration needs across inventory and accounting systems. Their legacy e-commerce platform was holding back growth, lacking flexibility, automation capabilities, and mobile usability.
To support their expanding dealer network and streamline operations, Ortlieb needed a platform that could:
Scale with new product lines and customer segments
Automate manual tasks that consumed team bandwidth
Improve system reliability and reduce downtime
Provide a more intuitive experience for both consumers and dealers
Connect seamlessly with their internal QuickBooks Enterprise environment
Our Approach
We began with a comprehensive assessment of Ortlieb’s workflows, customer journeys, and integration requirements. From there, we designed a solution that combined modern e-commerce best practices with the automation and operational efficiency they needed.
The Solution We Delivered
Zero-downtime migration
We transitioned their entire online store to WooCommerce without interrupting business operations — ensuring continuity for both retail customers and dealers.
A mobile-optimized, modern storefront
The new site delivers a clean, responsive experience designed for today’s shoppers on phones, tablets, and desktops. This improvement alone resulted in higher engagement and increased order activity shortly after launch.
Workflow automation through system integration
We built a fully integrated connection between WooCommerce and Ortlieb’s QuickBooks Enterprise system. This automation provides:
Real-time syncing of pricing, inventory, and availability
Automatic updates to product data
Faster visibility for dealers checking stock levels
Reduction of manual data entry and operational overhead
A scalable foundation for future growth
The new WooCommerce system now supports both B2C customers and B2B dealers with flexible pricing, inventory rules, and account access.
This project represents the type of digital modernization work we love at Step 7 Consulting — combining automation, integrations, and thoughtful system design to help businesses operate more efficiently and grow with confidence.
If you’re considering modernizing your e-commerce platform or improving your internal workflows through automation and integration, we’d be happy to help.
