Sporting Bags Manufacturer
With thousands of SKUs, multiple price levels, multiple inventory locations, and hundreds of specialty and large chain retailers selling their products, Ortlieb USA was in need of a new e-commerce system to help it grow and support its b2b and b2c customers
Key Goals
This project had three primary goals:
- Upgrade the customer facing site to be visually appealing and mobile optimized so that channel partners and consumers can easily shop online through their desktop, phones, and tablets.
- Integrate the e-commerce site with the inventory system so that channel partners can easily check inventory stock levels.
- Provide seamless integration with the accounting system so that orders can automatically flow from the Web site into the accounting system.
Solutions
- Step 7 Consulting provided the following solutions along with many other capabilities to successfully implement a new e-commerce site.
- Conducted an initial technology assessment and conducted a search to find the best solution. This task involved reviewing almost 20 different systems.
- Presented a recommendation to utilize WooCommerce with detailed reasons for how it would address all requirements and provide more benefits than requested.
- Led a successful implementation with no downtime in e-commerce business and resulting in a nearly immediate increase in Web site utilization and order volume.
- Provided online shoppers with a dramatically improved user experience with capability to easily order through their smartphones and tablets.
- Integrated WooCommerce with their back-end QuickBooks Enterprise accounting and inventory system enabling orders to seamlessly flow through to the back-end and for online storefront inventory stock levels to be automatically updated multiple times a day.
- Integrated a Live Chat system enabling online shoppers and customer service to quickly engage and increase conversion rates.
- Integrated Google Analytics with the online store providing real-time data visualizations and analytics.
- Added custom features enabling shoppers to check in-store availability with any Ortlieb USA retailer.
Project Artifacts
Ortlieb USA Home Page
